THE REDSKINS SPIRIT

What you wear is how you present yourself to the world, especially today when human contacts go so fast. Fashion is instant language. Fashion is made to become unfashionable. I'm an accomplishment to helping women get what they want. Being one step ahead of a fashion trend is not so important to me. What matters is to always forge ahead. Beauty is perfect in its imperfections, so you just have to go with the imperfections.

History and Foundations of the Brand

People said making clothes inside out was not proper. I disagreed, because clothes that are inside out are as beautiful as a cathedral. Delete the negative; accentuate the positive! I am especially grateful that I have been able to keep my own style over the decades, in spite of the many changes that have taken place in the world of fashion and in its business.

✹ It's hard to balance everything.
✹ They have expression, modesty, sex appeal, simplicity.
✹ In order to be irreplaceable one must always be different.

The brand will experience permanent growth
for more than 30 years.

Serge Aboujedid launched his brand in 1984.

1984

The brand is distributed by around fifty multi-brand stores in France.

2000

To be closer to its consumers, Redskins opened two stores in 1993 and 1995. In 2000, the brand took off and its retail network expanded.

2018

600 multi-brand POS in Europe, 30 own stores, brand affiliations, FR ES corners, online site...

VALUES

“OFFERING OUR CUSTOMERS STRONG AND ORIGINAL PIECES BY ADAPTING FASHION TRENDS TO LEATHER.”

The evocative worlds of REDSKINS are an invitation to travel: to the discovery of wide open spaces amplifying the power of adventure and emotions, to that of the urban world and its exploration alone or with others.

It is also an inner journey that allows us to show ourselves as we are: adventurous, non-conformist, rebellious but not marginal and above all charismatic.

ICONIC PRODUCTS

Research and development are at the heart of the brand's concerns. Redskins aims to be innovative in the treatment of materials (FUNSKIN waterproof cowhide, STONEWASH with an ultra vintage destroyed finish, BAROKO leather for self-patination, etc.).

The REDSKINS product is identified by its unexpected materials and mixes, by the technicality of its details both interior and exterior...

...and its identity markings.

THE LINES

COLLEGE

An iconic college line: basic pieces in explosive colors.

URBAN SPORT

An urban sports line: jogging becomes city wear.

URBAN CHIC

An urban line: leather with a glove-like feel joins a more classic wardrobe.

ETHICS

Acting for today and tomorrow by preserving resources and assuming our responsibilities for future generations. Redskins is rethinking its creations as part of a more responsible approach while remaining fashionable.

The leather is worked with a 100% organic cotton lining, recycled ZIP ribbons and vegetable inks.

THE REDSKINS MAN IS IN CHARGE OF HIS LIFE, HE IS FREE AND THIS FREEDOM RESONATES LIKE A LEITMOTIV IN THE BRAND'S SIGNATURES.